White Skandinavien
Colour System

The future of nordic hair colour & where only the best is good enough

White Skandinavien introduce a new generation of an innovative complete colour system. With restorative and nurturing benefits, the colours harmonize between science and nature. The basis for a beautiful and long-lasting color result is created.

FREE FROM PPD

PPD has been replaced by PTDS. Studies show that people with PPD allergy can use PTDS as an alternative and still color their hair.

FREE FROM AMMONIA

Ammonia has been replaced by MEA (Monoethanolamine) which is an alkaine agent. A Chemical than opens up the hair cuticles so the colour can be fully absorbed by the hair.

FREE FROM RESORSCINOL

Resorcinol (colour pigments) has been replaced by 2-methylresorcinol and 4-chlororesorcinol. It is better for the environment and research shows that the scalp and skin are not affected on the process.

FREE FROM MINERAL OILS

White Skandinavien do not contain mineral oils as it promotes dry hair and skin because it block moisture. This oil also hinders the process of cell renewal, which makes the skin age faster.

VEGAN FRIENDLY

White Skandinavien is 100% vegan. This means our products are made without any animal based ingrediens.

CRUELTY FREE

We have strict quality procedures with our manufacturer to ensure that the products are not tested on animals. We are 100% Cruelty Free.

INCORPORATED PLEX SYSTEM

FIBERHANCE BM SOLOUTION
Is a new patented chemistry that rebuilds and strengthens the hair during the coloring process. Developed from glucose based chemistry, it has the unique property of penetrating completely into the cortex and form hydrogen (hydrogen) and ionic bonds together again. This results in a long stronger, more resistant and healthy hair.

- UNIQUE TECHNOLOGY THAT MAKES HAIR 3X STRONGER DURING A COLOR TREATMENT THAN ONE COLOR TREATMENT WITHOUT PLEX SYSTEM.

- PENETRATES DEEP INTO CORTEX AND REBUILDS HAIR FIBER BACK TO VIRGIN LEVEL.

- GIVES UP TO 50% MORE STRENGTH FOR POROUS AND INCLUDES HAIR DURING THE COLORING PROCESS. WITHOUT ADDING AN EXTRA PRODUCT.

- NEW MULTIFUNCTIONAL FORMULA THAT INTERACTE

About Our
Colour Families

See all colour Shades

AURA
The basic colour system with 56 different colour tubes of 100 ml.

HOLO
A collection of colour boosters with 9 different tubes of 100 ml.

TONER
Our 3 different 100 ml. tubes of Toners helps you correct and refresh the hair colour.

VIVID
A speciel blonde collection that lift up shades up to 5 tones. Vivid has 4 different tubes of 100 ml.

WHITE BLEACH POWDER
A Bleach Powder of 500 g.  that lightens up the hair

BALAYAGE POWDER
A Powder of 500 g. that makes the balayage-process easier. 

BLEACH CREAM
A Bleach Cream of 450 g. for lightening the hair. 

CREAM ACTIVATORS
Our Crem Activators is a collection of oxidants. Cream Activators is also known as Peroxides. Our Cream Activators comes in 1000 ml and in folowing percents: 

1,5% ∙ 3% ∙ 6% ∙ 9% ∙ 12%

THE ART OF COLOUR

UNDERSTAND THE BASIC COLOUR TEORI: All colours found in the nature is a mix between the three primary colours: red, blue and yellow. The three colours/pigments produce all the colours we know in this world - except black and white. Our skin- and hair colour is a mix between different combinations of blue, red and yellow colour pigment. Blue is the only cold primary colour, while red and yellow are warm pigments. BUILD ON BLUE: White Skandinavien is build up on blue because the strongest and most cold pigment is blue while blue is also a part of the three neutralising pigments. This results in beautiful longlasting hair colours with cold, blonde shades. WE ARE NOT IN DOUBT. White Skandinavien is the future of Nordic hair colours.

BLUE BERRY

Blue berries are rich on antioxidants which has an anti aging effect. Vitamin A & C strengthening and repairs the hair and scalp.

RED SEAWEED

Red seaweed is a source of carbohydrate that leaves hair soft and shiny. The active ingredient is rich in vitamin C, K and B12, which strengthens and rebuilds damaged hair. Red seaweed is also rich in antioxidants, thickens hair, reduces hair loss and split ends.

ORCHID EXTRACT

Orchid extract moisturizes and nourishes the hair while leaving it extremely shiny. The extract prolongs the shelf life of the color. Orchid oil maintains moisture balance and protects the hair from UVA and UVB rays.